Our Focus

I help early-stage and scaling B2B software companies on their journey from problems to products by translating ambiguity into clarity—and friction into fulfillment. As a fractional product leader, I embed with your team to drive focus, speed, and strategic momentum—without the overhead of a full-time hire.

🔹 What I Do: 

• Define and validate product strategy rooted in customer problems and real-world outcomes

• Align stakeholders around a clear roadmap that connects vision to execution

• Accelerate discovery, delivery, and feedback loops using modern product frameworks

• Coach founders and product teams on how to ship faster, reduce waste, and prioritize what matters

🔹 Who I Help: 

• Seed to Series B B2B SaaS teams struggling with product-market fit, roadmap chaos, or unclear priorities

• Founders wearing too many hats who need experienced product leadership without hiring full-time

• Product teams who want a player-coach to uplevel strategy and execution

🔹 The Results: 

• Clearer product vision and priorities

• Faster decision-making and velocity

• Happier teams and customers

• Products that solve the right problems 

If you’re wrestling with complexity, misalignment, or “too many ideas, not enough focus”… I can help you get unstuck.

📩 Reach out if you’re ready to move from friction to fulfillment.